Ali, Managing Director of ABC plc, is considering an opportunity for ABC plc to join an ecosystem. Which of the following is NOT a risk associated with joining an ecosystem? a. The risk of damage to ABC's brand in the event of the ecosystem's reputation being damaged b. The risk that ABC's marketing strategy stagnates c. The risk that ABC finds it difficult to build relationships with existing participants d. The risk that other participants may use sensitive information from ABC for their own advantage