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ALIBABA GROUP: ACQUIRING LAZADA TO WIN THE SOUTHEAST ASIA E-COMMERCE BATTLE discuss Alibaba's market entry strategy for Southeast Asia and their related strategies that online

ALIBABA GROUP: ACQUIRING LAZADA TO WIN THE SOUTHEAST ASIA E-COMMERCE BATTLE discuss Alibaba's market entry strategy for Southeast Asia and their related strategies that online platforms can utilize to achieve and maintain a leading competitive position. Link to the case study: https://drive.google.com/file/d/1uXAcL9PGhdQJZERyVPsZUw5lSpZcxsme/view?usp=sharing

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