Alibaba Group Announces March Quarter and Full Fiscal Year 2019 Results Hangzhou, China, May 15, 2019 - Alibaba Group Holding Limited (NYSE: BABA) today announced its financial results for the quarter and fiscal year ended March 31, 2019. "More and more, Alibaba is becoming synonymous with everyday consumption in China, growing our base to 654 million annual active consumers and extending our penetration in less- developed cities, said Daniel Zhang, Chief Executive Officer of Alibaba Group. Our cloud and data technology and tremendous tractionin New Retail have enabled us to continuously transform the way businesses operate in China and otheremerging markets, which will contribute to our long-term growth "We delivered another strong quarter and excellent fiscal year, led by fiscal year revenue growth of 51% as well as robust user growth and engagement across our ecosystem. Excluding the effects of consolidating acquired businesses, revenue would have increased by 39% year- over-year," said Maggie Wu, Chief Financial Officer of Alibaba Group. "Over the years, our steady profit growth and cash flow have enabled us to strengthen our core business, invest in new businesses and create unique value for our customers. These investments have expanded our total addressable market and positioned us well for long-term growth. Looking ahead to fiscal 2020, we expect revenue to be over RMB500 billion, reflecting our confidence and positive momentum going forward.** 1 Identify the key sources of revenue for Alibaba? (10 marks) 2. Discuss the FOUR (4) P's of marketing by Alibaba (8 marks)