Alice has developed some software that will be very useful for hospitals, clinics, and other types of health care organizations. She is excited to get started but she has very little experience in selling. Her close advisor has recommended that she seek someone with relevant sales experience who can join her team and help her achieve success. Alice decides that this is a good idea. Of the following possible areas of expertise, which do you think is most appropriate to help Alice achieve her sales goals? Business to consumer selling Multi-level selling Business to business selling Horizontal market selling