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Alice Oritz is the advertising manager for Value Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation

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Alice Oritz is the advertising manager for Value Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $30.870 in fixed costs to the $264,600 currently spent. In addition, Alice is proposing that a 10% price decrease ($35 to $31.50) will produce a 20% increase in sales volume (21.000 to 25.200). Variable costs will remain at $14 per pair of shoes. Management are impressed with Alice's ideas but are concerned about the effects that these changes will have on the break-even point and the margin of safety Calculate the current break-even point in units, and compare it with the break-even point in units if Alice's ideas are used. Current break-even point 12600 units Break-even point if Alice's ideas are used 15120 units Textbook and Media

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