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Alice wanted to buy a new TV for $ 1 0 0 0 . When she was completing her checkout and payment, she saw that
Alice wanted to buy a new TV for $ When she was completing her checkout and payment, she saw that the website had automatically enrolled her in a warranty plan for $ She decided to go along and purchase the warranty for the TV This decision is an example of:
Framing Effect
Mental Accounting
Availability Heuristic
Endowment Effect
DefaultStatus Quo Bias
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The General Model Of Working Capital Management
Authors: Rodrigo Zeidan
1st Edition
9811933332, 978-9811933332
