Alicia has flipped a coin, and it has landed heads up 10 times in a row. She therefore thinks the 11 coin flip will certainly land tails up. This is an example of the hot hand fallacy the gambler's fallacy the law of large numbers the framing effectZara has to choose between steak and chicken for lunch. She wants to get the most "bang for her buck". The steak will give her a marginal utility of MU - 45. The steak has a price of $15. The chicken will give her a marginal utility of MU - 25. The chicken has a price of $5. Zara will choose for lunch. steak chicken O neither - she'll just skip lunch and be hungry today