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Aligning competitive, operations and marketing strategy Discuss IKEA's competitive strategy , operations strategy and marketing strategy . Is the operations strategy aligned with the competitive

Aligning competitive, operations and marketing strategy

Discuss IKEA's competitive strategy, operations strategy and marketing strategy.

Is the operations strategy aligned with the competitive strategy? Discuss in terms of the four key areas of operations strategy.

Is the marketing strategy aligned with the competitive strategy? Discuss in terms of IKEA's target market.

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