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Aligning with Dunkin' U.S.'s official rebranding in 2018, Dunkin' Donuts has revealed its new brand identity as Dunkin' in Malaysia. Explain why do you think

Aligning with Dunkin' U.S.'s official rebranding in 2018, Dunkin' Donuts has revealed its new brand identity as "Dunkin'" in Malaysia. Explain why do you think rebranding is needed with examples?


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