Alitza Portuhondo, CEO of Sanderson Products, told her executive management team, We will undergo a paradigm shift in our environmental thinking. we will 'go green', incorporating enviromental values into out competitive strategy and in the operation of our facilities. "A good business readon to take these steps it to.a take advantage of abundant raw materials, cheap energy, and unconstrained waste disposal.b. create competitive advantagec. view environmental rules solely as a burden and a costd. acknowledge environmental issues as a no-win situation