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all 5 parts are listed in the wuestion please answer the whole question Homework: Ch 2 Marketing by the Nu... Question 1, Metrics 2.1 HW

all 5 parts are listed in the wuestion please answer the whole question image text in transcribed
Homework: Ch 2 Marketing by the Nu... Question 1, Metrics 2.1 HW Score: 0%, 0 of 1 point Part 1 of 5 Points: 0 of 1 Save In 2014, Company A reported prolts of about SA8 billion on sales of $253 billion. For that same period, Company posted a profit of about 18 billion on sales of $2 billion. So Company Aisa better marketer, right? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the officiency of marketing efforts in creating those sales and profits. Using the following information from the companies income statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on sale for marketing ROS) and marketing return on investment for marketing Rol) for each company Company A Company B Sales 5253,074,000 $82,417,000 Gross Profit $78.457.000 $48.073,000 Marketing Expenses $8,280,150 $15,978.500 Net Income (Profit) $48,114,000 $18,090,000 Fill in the table below (Round the NMC to the nearest whole number and all other values to two decimal places Company A Company B Prof Margin

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