all answers require justifications as to why it is chosen

Because of their scale and purchasing power, _______ can provide consumers with a superior goods variety, excellent service, and significant cost savings.

A. convenience stores

B. franchises

C. megaretailers

D. lifestyle centers.

Duchess & Co is one of Malaysia's thriving online clothing companies. One of the difficulties in running a clothing company is the need to have a significant ________, a large number of items in each product line.

A. brand equity

B. product line breadth

C. product line depth

D. product mix depth.

Even though Kopi Bendang is a local brand of Coffee Shop operated in Kangar, Perlis, they brewed their coffee bean and sold them from their shop to the local businesses. This is an example of a___________.

A. direct marketing channel

B. distribution center

C. simplified transaction

D. wholesale operation.

Fatima was passionate about Duck. It was the only place she'd buy her shawls. If anyone asked her about shawls, she would talk for what seemed like hours about why she shopped only there. From a strictly marketing perspective, this word-of-mouth is an element of _____________.

A. social marketing

B. brand loyalty

C. self-actualization

D. motivation.

In determining the price of his firm's new model of micro-mobility city scooter, Ravi is assessing how much better his firm's city scooter is compared to alternative products available in the Malaysian market. Ravi is using ________ pricing.

A. market-based

B. improvement value

C. reference-based

D. cost of ownership.

Irene is working on a marketing campaign for an all-natural stain remover. She's trying to educate consumers about the product's worth and uniqueness and appeal to the ecological conscience because "stain removal" is a bit boring. Which of the following social media applications is the most appropriate for this task?

A. Instagram

B. Pinterest

C. Tumblr

D. Blog.

Megah Holdings manufactures a new electric scooter. The company recently started buying batteries for its electric scooter from a Russian firm. This Russian company is part of Megah Holdings __________.

A. supply chain

B. corporate vertical marketing system

C. distribution center

D. voluntary chain.

One reason marketers of new innovative products like Apple and Samsung often start out with a price skimming strategy rather than a market penetration strategy is that ___________.

A. price skimming is legal, while price penetration is not

B. a price skimming strategy lowers the value for consumers

C. a price skimming strategy targets all product adopters equally

D. it is easier to lower prices than to raise them.

Previous studies conclude that price usually is the most challenging element of the marketing mix to manage in developing marketing strategies because __________.

A. most managers feel it is the least important element of the marketing

B. it is the least understood element of the marketing mix

C. it has to be based on the promotion budget for the product

D. it is difficult to calculate markups for products.

Retailers treated all their customers ________, but to compete in the present market that embrace digital marketing and technology advancement, successful retailers need to ___________.

A. differently; treat customers based on the share of the wallet

B. uniquely; treat all customers identically

C. identically; base customer attention on demographics

D. the same; provide more value to their best customers.