***ALL ANSWERS WILL BE REWRITTEN IN OWN WORDS*** Database marketing has become an important component of many integrated marketing campaigns. For this exercise, assume you are the marketing manager for Desert Sun Tanning. Access the company's website then answer the following questions after viewing each video.

https://desertsuntanning.com

Discussion Questions and Exercises:

1. Watch the video "Four Fundamentals of Database Marketing." What are the four fundamentals? Discuss how these apply to Desert Sun Tanning. https://youtu.be/eBNJ6-Oh-E4
2. Watch the video "Geocoding." How can geocoding be used by Desert Sun Tanning? Be specific. https://youtu.be/iQ5MzaC6BLs
3. Watch the video "RFM Analysis." Explain how RFM analysis can be used by Desert Sun Tanning. Be specific. https://youtu.be/CYYDM5hqk8k
4. Watch the video "Pirq Loyalty Programs." Outline a loyalty program for Desert Sun Tanning. Explain how customers will be enrolled and how they will be maintained through the program. https://youtu.be/tWtM396Mm3s
5. Design a direct marketing print piece for the Fall (Sept-Nov.). This piece must include a sales promotion on it. This can be done in PowerPoint or sketch this out on paper or use a design program. Make sure you add details such as location and other critical info.