***ALL ANSWERS WILL BE REWRITTEN IN OWN WORDS*** Jersey Junction sits in the heart of East Grand Rapids, Michigan. It has struggled in recent years competing with larger chain ice cream shops moving into the area, such as Dairy Queen, Cold Stone Creamery, and a new Culver's.

The owner Elias Olivarez (a former classmate of mine) is looking for new ways to leverage digital media. He doesn't have the marketing budget the large chain restaurants have but what he does have is history. Jersey Junction has been serving ice cream to folks in East Grand Rapids since 1963. I recall walking from my grandparent's house as a kid and getting ice cream. We would look forward to seeing the model railroad train circle the ceiling. Jersey Junction is uniquely positioned nearReed's Lake.

Resource:https://www.jerseyjunction.com/

1. Jersey Junction is a local business that competes with large national companies. What communication challenges does that present? What opportunities does it offer?
2. How would you recommend Elias use social media in his marketing communications efforts? I am looking for specific social media channels you believe Elias should be using. How could he leverage these channels?
3. Share at least one Alternative Media Advertising idea he could incorporate it his media mix. - Be creative!
4. Please provide 2 sample posts. Be creative, feel free to use an image.

On Facebook,we see an 87% interaction rate with posts that use images.