All businesses must be concerneu ..it the rapid pace of change we face today `lo company is _ec...e, not even the largest and most profitable Copn, ' ith change has been a w siness concern since people veyan doing business Recall how the aniva of a it moviles put blyy, whi manufacture s out of business. I oday's pace of change is un recedented. Consider what has !appeneu in the etailin,, arena Unline retail sa es went from neary nothing in the mid ways to a projected $:42 billion in _010. Traditional retailing stores have been heavily afiected. ebay has become a retailing behemoth enabling individuals to buy anu sell goods online with total annual sales in the billions of dollars D: consider the tate of many dot-coms. One of the most spectacular dot-com stories - the rise and fall of AUL - illustrates how technology telephone based