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All examples below are valid strategies for sellers whose customers will experience lock- in except one. Which one? a. Do not offer promotions or
All examples below are valid strategies for sellers whose customers will experience lock- in except one. Which one? a. Do not offer promotions or up-front discounts. b. Get your customers to invest in complementary products. c. Cultivate influential buyers and buyers with high switching costs. d. Maximize value by selling access to your installed customer base.
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