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All - let's say you sell a women's product that is used by both my 90-year-old Mother and my 21-year-old niece. Same promotional program? Different?

All - let's say you sell a women's product that is used by both my 90-year-old Mother and my 21-year-old niece. Same promotional program? Different? Why or why not? What promotional tools would you use?

Tip: there is no right or wrong answer, it is about strategy.

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