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All of the following are types of Buying Decisions EXCEPT: Group of answer choices Advertising and sales promotion are the most productive promotion tools to
All of the following are types of Buying Decisions EXCEPT:
Group of answer choices
Advertising and sales promotion are the most productive promotion tools to use for products requiring routine buying decisions as they call attention to the brand or remind the consumer about the brand.
Advertising and good customer service are the most productive promotion tools to use for products requiring routine buying decisions as they call attention to the brand or remind the consumer about the brand.
When complex buying decisions are involved, personal selling may be the best means of providing the large amounts of information needed to help consumers reach a decision.
If the buying decision is neither routine nor complex, advertising and public relations help establish awareness for the good or service.
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