All of the following can be participants in a company's pricing activities EXCEPT: Buyer Salespeople Pricing department specialists The company's competitors All of the above can be participants in a company's pricing activities. All of the following are methods of cost-based pricing EXCEPT: Cost-plus pricing Markup pricing Gross margin pricing Parity pricing All of the above are methods of cost-based pricing. All of the following statements about competition-based pricing are true EXCEPT: It is intuitive. It is relatively easy to carry out. Not useful in efforts to maximize total profits It lacks price-setting rationales if all competitors are using this method. All of the above statements about competition-based pricing are true