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All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: Group of answer choices McDonald's standardizes some product
All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:
Group of answer choices
McDonald's standardizes some product elements and adapts others.
McDonald's standardizes some place elements and adapts others.
McDonald's standardizes some promotion elements and adapts others.
McDonald's standardizes some price elements and adapts others.
McDonald's standardizes all product elements.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
