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All of the following Cs of marketing directly affect pricing EXCEPT: O a. The costs help the company determine the low price point. O b.
All of the following "Cs" of marketing directly affect pricing EXCEPT: O a. The costs help the company determine the low price point. O b. Consultants in marketing prepare the marketing plan which includes pricing. O c. The customer's sense of the product's value help determine the high price point. d. What the competition charges helps determine a sensible intermediate price point.Eliza prefers Apple IPhones and iPads. The Apple brand is so strong that Eliza is willing to pay a premium for Apple products. If the price rises for Apple iPhone, she will continue to buy them. This example shows that demand increases in all of the following situations EXCEPT: O a if there are many good substitutes O b, With enhanced perceptions of the brand image O c. If competitor's brands aren't great O d. With enhanced perceptions of the product's benefitsDavid lives in Miami and is going to Dallas to meet a client for his marina business. David can take a cab from home for $50 roundtrip, A cab costs $20 + $5 ($1 airpo $4 as a 20% tip each way), Alternatively David can drive and park his car at Miami International Airport for $20 per night. For a one-day trip by cab, it would cost Da by cab vs. $20 to park, For a two-day trip, it would cost $50 for a cab and $40 to park. For a three day trip, it would cost $50 for a cab and $60 to park, For additional the cab is $50 and the parking $20 x the number of days. For trips of what length is it cost efficient for David to drive and park va. take a cab? O b 1-2 days O c4days O d. "+ daysClara has a designer jewelry business that targets high-income market segments. Her jewelry is very distinctive, and she sells is online to clients all over the world. Clara's high price points for her earrings, rings, pendants and bracelets come from doing all of the following EXCEPT: O a. Using the strategy of "market skimming : price high for margins, not worrying about volume, Of b. Using high prices despite no real difference in quality. O c Using prestige or status pricing: price high for image appeal O' d, Determining customers' willingness to pay, then price right below that sensitivity point.At Market Street grocery any marketing manager working on consumer- packaged goods can utilize scanner data yield very precise estimates of demand and price sensitivities at numerous price points. Market Street managers have found that scanner data provides all of the following useful data EXCEPT O a. Consumer intent to repurchase an item O b, Which brands are bought OF c The shelf price of the object O d The quantities bought
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