All of the following were identified as important social media report considerations, EXCEPT: brand voice and tone reporting frequency the audience relevant data QUESTION 23 What metrics are best used to measure Awareness? Comments, likes, and @mentions Testimonials, social media sentiment, and average response time Website clicks, e-mail sign ups, and sales Reach, impressions, follower growth, and shares QUESTION 24 A is a document that presents and tracks relevant data about your social media activities. social media policy measurement analysis social media report social media crisis plan