All of the members of the jury entered the deliberation room believing that the company was negligent and that the man who was suing deserved compensation. However, after discussing the case further, the jury members became even more convinced that the corporation was in the wrong and decided to award a much larger settlement than they originally were considering.

indicate which term it illustrates.

Terms: cognitive element, behavioral element, group polarization, peripheral route to persuasion, central route to persuasion