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All of you will need to use external research to create a marketing plan. All academic writing is based on references, and there is a
- All of you will need to use external research to create a marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use peer-reviewed, academic references to support your work.
- Describe what is a peer-reviewed, academic reference and why is this necessary? How can you avoid cheating when you are using academic references?
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