All Over Shampoo is launching a new anti-dandruff, 2-in-1 conditioning product in a simulated test market within the United States. The company expects to achieve strong distribution with an ACV% of 80%. Market research shows that the marketing mix will result in an awareness rate of 37%, a trial rate of 29%, and a repeat purchase rate of 37%. The population for the test market is estimated at 1,070,000 households.

What percentage of the test market population will become repeat purchasers of All-Over Shampoo's new 2-in-1 product?