All (Part-worth utilities) Coefficients Intercept 28.315 Location1 14.191 Location2 10.761 Office Supplies1 13.662 Office Supplies2 16.494 Furniture1 (10.029) Computers1 (0.070) Computers2 11.855 Interpret the results Relative importance of attributes What is the most preferred one? Customer set 1 (Part-worth utilities) Coefficients Intercept 30.091 Location1 17.909 Location2 8.136 Office Supplies1 -1.091 Office Supplies2 36.136 Furniture1 -20.909 Computers1 2.864 Computers2 32.318 Interpret the results Relative importance of attributes What is the most preferred one?Customer set 2 (Part-worth Utilities) Coefficients Intercept (29.167) Location1 10.167 Location2 21.833 Office Supplies1 57.167 Office Supplies2 (41.333) Furniturel 42.333 Computers1 28.000 Computers2 52.000 Interpret the results Relative importance of attributes What is the most preferred one? Which segment would you choose for the Office Star? And Why