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The most Pub Market Publi we determining the power 19. Which of the following to get market characters mix ingredients? the following target market characteristics are most important to consider before determining the The size, geographic distribution and demographic characteristics The cultural diversity and population size The age, sex, religion and race characteristics d. Existing product adoption categories e. Existing levels of price consciousness 40. When Hershey Dark Chocolate Kisse Dark Chocolate Kisses were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stones. This is an example of a policy a reseller promotional b. push c. customer promotional d. pull c. channel promotional advertising. when a company promotes its position on a public issue, this is specifically referred to as a institutional b. product c. advocacy d. issue c. competitive 42. Soft drink a Sort drink companies advertise that their products beat the competition in national "taste tests." and they refer to the nival brands by name. This type of advertising is best described as a pioneer. b. illegal c. comparative. d. defensive. c. selective. ne advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as a. repetitive. b. reminder c. pioneer d. competitive. e. reinforcement 44. The first stage in the development of any advertising campaign is a. creating the message b. setting the budget. c. identifying the advertising target audience. d. defining the advertising objectives e. creating the advertising platform