=+5. Primark is a low-cost retailer, while Marks & Spencer seeks to differentiate its products based on
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=+5. Primark is a low-cost retailer, while Marks & Spencer seeks to differentiate its products based on quality. Is there a causal link between these two different business-level strategies and the firm’s respective CSR performance?
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Strategic Corporate Social Responsibility Stakeholders In A Global Environment
ISBN: 978-1412974530
2nd Edition
Authors: William B. Werther, David Chandler
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