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all questions 1 through 6, word processed on MS Word, Arial 12- point typeface, 1.5 spacing. 1. List and briey explain the four broad strategy
all questions 1 through 6, word processed on MS Word, Arial 12- point typeface, 1.5 spacing. 1. List and briey explain the four broad strategy areas that make up the selling process (4 marks) (Respond in bullet points) 2. A friend of yours has invented a unique and useful new product. This friend is a fashion designer by profession and understands very little about marketing and selling this new product. She does understand, however, that \"Nothing happens until someone sells the products\". She has asked you to describe three general factors that need to be considered when you market a product. Make an outline of what you will say. (10 marks) (Respond in complete sentences, minimum two paragraphs) 3. List and describe 4 guidelines used as a foundation of a self-employed code of business ethics. (4 marks) (Respond in bullet points) 4. What are two common ways salespeople add value to the product they sell. Support your responses with one example for each. (2 marks) (Respond in complete sentences) 5. Describe the meaning of nonverbal messages. Why should sales people be concern about these messages (5 marks) (Respond in one paragraph using complete sentences) 6. Select a product you are familiar with and know a great deal about. (This may be an item you have shopped for a tangible or service purchased in the last 6 months.) Under each of the categories listed, fill in the required information about the product. (20 marks total) a. Where did you buy the product? Why? (2 marks) (Respond in complete sentences) b. Did the product design influence your decision? Explain. (2 marks) (Respond in complete sentences) c. Where was the product designed and manufactured? (2 marks) (Respond in complete sentences) d. What different applications or uses are there for the product? (2 marks} (Respond in complete sentences) e. How does the product perform? Is there any data on the product's performance? What are they? (3 marks) (Respond in complete sentences) f. What kind of maintenance and care does the product require? How often? :4 marks) (Respond in complete sentences) 9. Could you, as a sales representative, sell the product you have written about in categories (a) through (f)? Why or why not? (5 marks) {Respond in complete sentences) End of Test
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