All Sections Read and analyse carefully the Consumer Behaviour Case Study: Celebrity Endorsements Go Social on Pages 267 & 268 of the textbook. Discuss and post your responses to the following three questions. 1. What are the characteristics of the Kardashians that make them suitable as celebrity endorsers? 2. Would you say that the Kardashians exert more normative influence or more informational influence? What affects the strength of their influence? 3. How could Beyonc's choice of product endorsements impact on her credibility?