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All the following are steps in preparing a marketing plan except: Question 27 options: Examine the product/service and market situation. Determine the management strategies and
All the following are steps in preparing a marketing plan except: Question 27 options: Examine the product/service and market situation. Determine the management strategies and prepare action programs. Review competitors' goals and restraints. Draft the marketing plan, with steps to monitor progress of programs
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Creating Value With Data Analytics In Marketing Mastering Data Science
Authors: Peter C Verhoef, Edwin Kooge
2nd Edition
1000465462, 9781000465464
