Creating Value With Data Analytics In Marketing Mastering Data Science(2nd Edition)
Authors:
Peter C Verhoef, Edwin Kooge
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 1000465462, 9781000465464
Book publisher: Routledge
Book Price $0 : The book 'Creating Value With Data Analytics In Marketing: Mastering Data Science' by Peter C. Verhoef and Edwin Kooge offers an insightful exploration into how modern businesses can leverage data analytics to enhance their marketing strategies. This second edition delves into the significance of data-driven decision-making and presents methodologies that utilize cutting-edge data science techniques. The authors guide readers through the complex landscape of data analytics, covering critical topics such as machine learning, big data integration, and predictive analytics. The book is especially relevant for marketing professionals aiming to harness data to improve customer engagement, personalize marketing campaigns, and optimize ROI. A distinguishing feature is the practical focus, with each chapter supplemented by a 'solution manual' and 'Answer Key' sections to provide deeper understanding. Additionally, the 'table of content' outlines various analytical approaches ranging from regression analysis to advanced neural networks, equipping readers with comprehensive practical tools. The text has been positively received for its clarity and the applicability of concepts to real-world scenarios, making it a valuable resource for both academia and industry practitioners seeking to master data science in marketing. LSI-based context states: Key themes include practical data manipulation, customer relationship management, and strategic application of data science tools, which are essential for crafting data-savvy marketing professionals. Library patrons will appreciate the availability of this cheap book summary for quick and easy review.
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