• all this is base on shoe sneakrs
• What positive surprises have occurred? (e.g., exceptional service, performance above expectations)
• Is the customer satisfied or dissatisfied with the product/service? What factors influence their level of felt satisfaction or dissatisfaction?
• How were expectations formed? Did the product exceed them or feel short? How? How does the product/service fit into the customer's life? What role does/did it play?
• What role did the brand play ?