Allegro Market Simple Sheet This year Next year (current (projected) Industry Sales, in Units 2,200,000 2,345,700 a Company Market Share 3.0%! 3.0%% Price per Unit $250 $250 C Variable Cost per Unit $150 $150! d Gross Margin per Unit $100 $100 e=c-d Sales Volume in Units 66,000 69,678 f = axb Sales Revenue $16,500,000 $17,419,532 gEcxf Gross Contribution Margin $6,600,000 $6,967,813 h=exf Overhead $3,500,000 $3,900,000! Net Contribution Margin $3,100,000 $3,067,813 jEh - i Advertising $900,000 $900,000 K Sales Force and Distribution $1,000,000 $1,000,000 Marketing Research $100,000! $100,000, m Net Profit $1, 100,000 $1,067,813 n=j - K- I-m Marketing Mix Decisions This year Next year (current) (projected) Price per Unit $250 ! $250 ! Advertising $900,000 ! $900,000 Sales Force and Distribution $1,000,000 ! $1,000,000