Question
Alliance joint ventures, and mergers with foreign companies are widely used as a means of entering foreign markets.Such arrangements have many purposes, including learning about
Alliance joint ventures, and mergers with foreign companies are widely used as a means of entering foreign markets.Such arrangements have many purposes, including learning about unfamiliar environments, and opportunity to access the complementary resources and capabilities of a foreign partner.Illustration Capsule 7.1 provides an example of how Walgreens used a strategy of entering foreign markets via alliance, followed by a merger with the same entity.What was this entry strategy designed to achieve, and why would this make sense for a company like Walgreens?
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