AllRoutes Ltd. and SpeedyWay Ltd. entered a strategic alliance five years ago to save on delivery charges related to cross-border transport. In the first four years, both companies enjoyed profits related to shared transportation routes. As a result of their success, communications are less frequent, while goodwill remains intact. In year five, AllRoutes' CEO is less motivated because of a dwindling bottom line and is seeking compensation for the perceived inequities in the partnership. On which area of managing a strategic alliance should the partners focus?

1.Motivating internal staff and business partners

2.Monitoring performance

3.Executing communication plans

4.Resolving conflicts