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Allure is a cosmetic brand that pursues a cost - leader strategyWhich of the following statements is true of the cosmetic brand? primary value driver

Allure is a cosmetic brand that pursues a cost-leader strategyWhich of the following statements is true of the cosmetic brand? primary value driver is product uniqueness directly competes against luxury cosmetic brands that charge premium prices. charges a premium price for its products appeals to the price - conscious buyers

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