Ally Bank. Be sure to follow the general guidelines for Preparing an Effective Case Analysis. Essentially, your case analysis will need to examine the following elements:

1. General Environmental Analysis

* Technological Trends

* Demographic Trends

* Economic Trends

* Political/Legal Trends

* Sociocultural Trends

* Global Trends

* Physical Environment Trends

2. Industry Analysis (External)

3. Competitor Analysis (External)

4. Internal Analysis

5. SWOT

6. Strategy Formulation

7. Strategic Action Plan

* The goal is to place yourself in an executive leadership role within the organization described in the case. In that role, you are responsible for aiding in the development of a long-term strategic plan for the company. Thus, the need to examine all of the elements described above. The case study will highlight some important points regarding the organizations operating structure, strengths, and/or competitive challenges. The purpose of your analysis is to develop a strategy to guarantee long-term, sustainable, growth, competitive advantage, and sustainability. This will require some additional research in the academic database for supporting materials