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Almas Recording Studio rents studio time to musicians in 2-hour blocks. Each session includes the use of the studio facilities, a digital recording of the

Almas Recording Studio rents studio time to musicians in 2-hour blocks. Each session includes the use of the studio facilities, a digital recording of the performance, and a professional music producer/mixer. Anticipated annual volume is 1,030 sessions. The company has invested $2,357,155 in the studio and expects a return on investment (ROI) of 20%. Budgeted costs for the coming year are as follows.

Per Session Total
Direct materials (CDs, etc.) $ 20
Direct labor $410
Variable overhead $ 55
Fixed overhead $973,350
Variable selling and administrative expenses $ 40
Fixed selling and administrative expenses $535,600

Determine the total cost per session.

Determine the desired ROI per session.

Calculate the markup percentage on the total cost per session.

Calculate the target price per session.

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