Question: Almost all supermarket loyalty programs are driven by online analytical processing (OLAP) techniques where they offer targeted coupons based on individuals purchasing patterns. Additionally, they

Almost all supermarket loyalty programs are driven by online analytical processing (OLAP) techniques where they offer targeted coupons based on individual’s purchasing patterns. Additionally, they also stock their merchandise bundled together (especially near checkout counters) based on how customers are bundling their purchases (beer with pizza etc.).

a) How do online analytical processing (OLAP) such as data mining, text mining and web mining assist supermarket in analyzing the data?

b) What business problems are created when they are relying on data?

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