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Almost haf of all corporate mergers and acquisitions end up in failures due to irreconcible cultural and financial differences. Yet M&A activity was up sharply

"Almost haf of all corporate mergers and acquisitions end up in failures due to irreconcible cultural and financial differences. Yet M&A activity was up sharply in 2013 and reached the pre-recession difference level this year...." (Rana Furoohar, Time Magazine, Page 15, July 2014)

Question: Explain why companies pursue Merger & Acquisition despite the high probabilty of failures?

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