Alpena bank case-

Barriers of entry/exit

What market type would you characterize this market as?

Discuss the dynamic of demand for credit cards in developing countries, using Romania as proxy.

Supply Side:there are many different costs presented.You will want to determine which are fixed cost and which are variable costs.You will want to estimate (or at least think about HOW YOU WOULD ESTIMATE) acquisition costs per different customer segment using different acquisition modes

1)If you were Gregory Carle, what would your recommendation to HQ in Zurich be?You must argue either to launch or not, and if so, what type of credit card(s).(Hint: remember what your job as manager of a firm is!)Listed here are some suggested things to think about / use in your analysis.

How would you position your credit card (i.e. premium, two-tiered, etc)?Why?

Please consider the two key conditions we've presented

Margin condition

Markup condition