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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own division s return on investment

Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own divisions return on investment (ROI). Assume the following information relative to the two divisions:
Case
1234
Alpha Division:
Capacity in units 80,000400,000150,000300,000
Number of units now being sold to outside customers 80,000400,000100,000300,000
Selling price per unit to outside customers $ 30 $ 90 $ 75 $ 50
Variable costs per unit $ 18 $ 65 $ 40 $ 26
Fixed costs per unit (based on capacity) $ 6 $ 15 $ 20 $ 9
Beta Division:
Number of units needed annually 5,00030,00020,000120,000
Purchase price now being paid to an outside supplier $ 27 $ 89 $ 75*
*Before any purchase discount.
Required:
1. Refer to case 1 shown above. Alpha Division can avoid $2 per unit in commissions on any sales to Beta Division.
a. What is Alpha Division's lowest acceptable transfer price?
2)
d. Assume Alpha Division offers to sell 30,000 units to Beta Division for $88 per unit and that Beta Division refuses this price. What will be the loss in potential profits for the company as a whole?

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