Alpha Appliances, Inc. $($Assembly Line$)$

Alpha Appliances, Inc. is a major supplier of household appliances based in Texas. Its customer

base consists of retailers in US who stock a variety of products including appliances. Alpha has

been purchasing bulk of its products from China, Mexico, India, and Thailand. The business has

been good.

In past few months, Jay Adams, VP$-$Marke$$ng has been receiving complaints from their many

loyal customers. Customers complaints range from increased prices, quality issues, and

uncertain and late deliveries of several products. Jay calls a mee$$ng with his sales manager

Kathy land, produc$$on manager John Wovel, and procurement office Linda Mustang.

This is how the mee$$ng goes:

Jay Adams: Good morning! How are you?

Kathy, John, and Linda respond with a good morning and smile.

Jay: Lately I have been receiving lot of complaints from our customers and tha