Alpha, Inc. is an Exchange Act reporting company. It is not a well-known seasoned issuer or an emerging growth company. Alpha just filed a Form S-3 registration statement with the SEC to sell $90 million of bonds. That registration statement has not yet become effective. To increase interest in the offering, Alpha wants to invite representatives of the financial press to a press conference. At the press conference, Alpha's representatives would discuss Alpha, its history, its financial status, and its products in great detail. They would also discuss the details of the upcoming offering and how Alpha plans to use the money raised. The Alpha presentation would include earnings projections and explain why the bonds are a good investment. Alpha hopes that the reporters present at the press conference will publish favorable stories about Alpha and the offering. Discuss whether Alpha may do this before the registration statement becomes effective without violating the Securities Act