Alpha Technologies Pvt. Ltd. is an IT service and consulting firm based out of Mumbai. As part of its environment conservation initiative, Alpha has partnered with Shuddhi, an NGO that works in the field of clean water bodies and healthy marine life, to launch a beach cleaning drive. Led by Alpha's HR team, the initiative aims at creating awareness around the topic of ocean plastic. Although participation in the cleaning drive is limited to Alpha's employees and their families, the message of environment conservation should reach a wider audience. As a HR executive who is leading the campaign, you are required to (i) devise a plan to implement the cleaning drive; (ii) draft messages to various stakeholders; and, (iii) promote the event among the wider audience. Your goal is to:

• motivate employees to sign up for the drive
• ensure that the employees invite their families to join the campaign
• generate a discussion on water conservation, and clean water bodies among citizens, especially among children, and
• motivate other organizations to run similar campaigns on environment conservation in future.