Question
Alphabet (Alphabet Eyes New Frontiers by Juan Alcacer, Raffaella Sadun, Olivia Hull, and Kerry Hull, Rev: February 26, 2018) has requested that you perform a
Alphabet (Alphabet Eyes New Frontiers by Juan Alcacer, Raffaella Sadun, Olivia Hull, and Kerry Hull, Rev: February 26, 2018) has requested that you perform a review of their organizational structure.
-Specifically, they would like you to look at their core search business, YouTube, and Nest. In terms of resources, capabilities, and business model, what do these businesses have in common? How are they different?
-Based on this assessment, what is the ideal way to organize these different business units?
-What are your recommendations?
Apply each following readings if possible:
-Creating Corporate Advantage by David J Collis and Cynthia A Montgomery, Harvard Business Review
-Growing Beyond The Core Business by McKinsey&Company
-How Technology is Redrawing The Boundaries of the Firm by The new-look corporation. (January 8, 2023)
-Vertical Integration 2.0: An Old Strategy Makes a Comeback by Ken Favaro (May 6, 2015)
-Corporate Strategy is a Fool's Errand by Freek Vermeulen (March 20, 2013)
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