Alphabet (Alphabet Eyes New Frontiers by Juan Alcacer, Raffaella Sadun, Olivia Hull, and Kerry Hull) has requested that you perform a review of their organizational structure. Specifically, they would like you to look at their core search business, YouTube, and Nest. In terms of resources, capabilities, and business model, what do these businesses have in common? How are they different? Based on this assessment, what is the ideal way to organize these different business units?

Uses appropriate factual support. Uses quantitative or qualitative data from the case that helps provide evidence / support for assertions or recommendations. Uses appropriate theoretical support.

Apply each following readings:

-Creating Corporate Advantage by David J Collis and Cynthia A Montgomery

-Growing Beyond The Core Business by McKinsey&Company

-How Technology is Redrawing The Boundaries of the Firm by The new-look corporation.

-Vertical Integration 2.0: An Old Strategy Makes a Comeback by Ken Favaro

-Corporate Strategy is a Fool's Errand by Freek Vermeulen

Do not forget to make deep analysis and recommendations.