Alphabet, Inc. the parent company of Google, is a well know company involved in many businesses. Lots has been written about Alphabet and its management style. There are many directions one can go with this company in case analysis. You can read Cage 1: Alphabet, Inc. in you textbook for an overview, but for this company analysis you will need to do your own research. I would start at its home website, where investor information can be obtained. I would them expand to Internet searches, YouTube documentaries, etc. This project will require students to follow the same method as in previous cases, but a much more wholistic and rigorous analysis is expected. Expected length of the report is about 15 pages, excluding the appendix. Please use one-and-half spacing Times New Roman 12-point font One example of a format the paper can follow is below, which contains the bare minimum information required. After the introduction of the problem the company is facing you need to discuss each subsequent section with the problem in mind. For instance, in the Strategy section you can give possible solutions to the problem(s) facing the company. Then you should, discuss financial performance, and how your idea will affect financial performance. Explain what you base it on (maybe benchmarking, or shifting customer demand, etc.). You may include as many charts, graphs, tables, etc. as you wish. However, all these need to be referenced in the text and cited (unless you created them)