Alphabet: Reorganizing Google. Plan to discuss how Google re-organized into Alphabet following an aggressive process of product diversification. The Company's ambitions in hardware, drones, and health extended the company far from its Google search core, thereby challenging the mission to organize the world's information. The organization change was intended to help its businesses operate more efficiently. We will address the following issues:

• In response to increasing pressure from investors and in the face of stagnant share prices, Google announced an unusual restructuring plan in October 2015. It created a new firm - Alphabet, Inc. - to act as a holding company for Google and quite a few other independent subsidiaries under the Alphabet umbrella.
  • Has the reorganization addressed investors' concerns, specifically whether Google's investments in new projects have yielded attractive returns?
  • Has innovation actually improved under the new organizational structure for these risky bets on new technology and products?
  • Are the businesses financially stronger and more likely to succeed under the holding company structure?
• How should Alphabet manage its product diversification moving forward? Should the company be more focused on developing moonshot projects that support the company's core activity of creating audiences for ads?

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